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Best smart televisions on 40 inch flat screens - March 2026

Last Updated - March 15, 2026

1
Best Choice

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Amazon

Amazon Fire TV 40" 2-Series (newest model), HD smart TV with Alexa Voice Remote Enhanced, fast streaming, Dolby Audio, Ambient Experience, free and live TV

Amazon

$249.99

More Details
Main highlights
- The new Alexa on Fire TV – Getting to what you love has never been easier. Talk naturally to find what to watch fast, manage your smart home, or dive into virtually any topic.
- Speed, redefined – Jump right into what you love with Wi-Fi 6 support and a new quad-core processor. Apps open and load fast and the picture stays smooth.
- Smart. Sized just right. – The Fire TV 2-Series has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 1080p.
- Quick connections – Connect your favorite accessories with two HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
- Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favorite artwork or let you start watching in a snap.
- Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.
- Find it fast. Watch it now. – Easily find what to watch from over 1.8 million movies and TV episodes (subscriptions fees may apply), including over 400,000 episodes of free, ad-supported content.
- Alexa Voice Remote Enhanced – Get to your favorite apps fast with preset buttons, and control your entertainment with one remote.
$249.99
2

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Roku

Roku Smart TV – 43-Inch Select Series, 4K HDR TV – RokuTV with Enhanced Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment

Roku

$198.00

More Details
Main highlights
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. Our intuitive interface makes exploring popular apps—plus free movies, shows, and live TV—as easy as it is fun.
- Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
- How sound should sound: Not all TV speakers are created equal. Roku Select Series TVs are designed for clear speech and louder sound so you can catch every word. Use Bluetooth Headphone Mode to listen to your entertainment without waking the house.
- Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
- Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
- Enhanced voice remote: Search across thousands of apps with your voice and set personal shortcuts for your favorite apps. And even the deepest couch cushions are no match for the lost remote finder.
- Effortlessly clean design: Make the screen the star of the show with a sleek, frameless design that modernizes your entertainment setup
- A treat for the eyes: Sharp 4K brings out rich detail on our 43" flat screen TV, while colors pop off in lifelike clarity with HDR10. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500 plus TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
- A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
$198.00
3
13% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Roku
13% Off

Roku Smart TV – 40-Inch Select Series, 1080p Full HD TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment

Roku

$129.99

$149.99
(13% Off)

More Details
Main highlights
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. Our intuitive interface makes exploring popular apps—plus free movies, shows, and live TV—as easy as it is fun.
- No-nonsense voice remote: Use your voice to search across thousands of apps, play entertainment, control your streaming, and more.
- Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
- How sound should sound: Not all TV speakers are created equal. Roku Select Series TVs are designed for clear speech and louder sound so you can catch every word.
- Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
- Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
- Bright, clear picture: Bring entertainment to life on our 40” flat screen TV with bright 1080p Full HD—perfect for bedrooms, kitchens, and beyond. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Bluetooth Headphone Mode: Listen to your entertainment with your favorite wireless headphones so you don’t wake the house.
- A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
- A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
$129.99
$149.99 (13% Off)
4
Best Value
20% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

INSIGNIA
20% Off

INSIGNIA 40" Class F40 Series LED Full HD Smart Fire TV, Voice Remote with Alexa, Free & Live TV

INSIGNIA

$119.99

$149.99
(20% Off)

More Details
Main highlights
- Wall mountable
- Versatile connections - Connect your home theater components such as a Blu-ray player, game console, speakers, cable/antenna and more. TV connections include 2 HDMI ports, composite (AV) jacks, digital optical output, USB port, headphone jack, coaxial jack and Wi-Fi technology.
- Sustainably Focused - The outer package for this product has been manufactured with sustainably sourced paper, certified by the Forest Stewardship Council (FSC). FSC certification ensures that packaging comes from responsibly managed forests to help protect the planet—today and tomorrow.
- Supports HDMI ARC - Sends audio directly from the HDMI jack to a compatible soundbar or AV receiver, removing the need for an extra cable.
- Parental controls - Manage your children’s viewing by blocking content based on program ratings or entire channels. Once the kids are in bed, access whatever you want with a simple PIN.
- DTS Virtual-X Sound - An immersive sound format creates a three-dimensional sound experience with your TV’s speakers.
- Alexa voice control - The Alexa Voice Remote lets you easily control your entertainment, search across apps, switch inputs, and more using just your voice. Press and hold the voice button and ask Alexa to easily find, launch, and control content, and even switch to cable.
- Access thousands of shows with Fire TV - Watch over 1.5 million streaming movies and TV episodes with access to thousands of channels, apps and Alexa skills, including Prime Video, Netflix, Hulu, HBO Max, YouTube, Apple TV+, Disney+, ESPN+, Sling TV, Paramount+, and other services right from this TV.*
- 1080p resolution - View your favorite movies, shows and games in full high definition.
$119.99
$149.99 (20% Off)
5
13% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Hisense
13% Off

Hisense 40-Inch Class A4 Series FHD 1080p Smart Roku TV with Alexa Compatibility (40A4NR) - Dolby Audio, Slim Bezel Design, Google Assistant

Hisense

$139.97

$159.99
(13% Off)

More Details
Main highlights
- SLIM BEZEL DESIGN: Take advantage of a more viewable screen area and our slim, gorgeous bezel design
- SIMPLE REMOTE: Make changing the channels a breeze. The no-nonsense remote gives you one-touch access to all the top streaming channels
- ROKU TV: Hisense Roku TV makes it easy to watch what you love with built-in streaming. Enjoy endless free, live and trending TV with all the most popular apps and new features added automatically. Available in lots of sizes, there’s a Hisense Roku TV for everyone and every room
- GOOGLE ASSISTANT & ALEXA COMPATIBLE: Gain access to all the latest programming and control your TV with the Google Assistant or Alexa that you already own. With the touch of your remote, Roku mobile app or sound of your own voice, turn on and off your TV, change the channels and more
- Full HD RESOLUTION: When a 1080p High-Definition LCD screen meets a Full Array LED backlight, it creates an even sharper, brighter picture
- DOLBY AUDIO: Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail and realistic surround sound to make what you’re watching even better
$139.97
$159.99 (13% Off)

Best smart televisions on 40 inch flat screens - March 2026

Amazon Fire TV 40" 2-Series (newest model), HD smart TV with Alexa Voice Remote Enhanced, fast streaming, Dolby Audio, Ambient Experience, free and live TV

Roku Smart TV – 43-Inch Select Series, 4K HDR TV – RokuTV with Enhanced Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment

Roku Smart TV – 40-Inch Select Series, 1080p Full HD TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment

INSIGNIA 40" Class F40 Series LED Full HD Smart Fire TV, Voice Remote with Alexa, Free & Live TV

Hisense 40-Inch Class A4 Series FHD 1080p Smart Roku TV with Alexa Compatibility (40A4NR) - Dolby Audio, Slim Bezel Design, Google Assistant

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