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Best smart televisions on 40 inch flat screens - January 2026

Last Updated - January 28, 2026

1
Best Choice
16% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Amazon
16% Off

Amazon Fire TV 40" 2-Series (newest model), HD smart TV with Alexa Voice Remote Enhanced, fast streaming, Dolby Audio, Ambient Experience, free and live TV

Amazon

$209.99

$249.99
(16% Off)

More Details
Main highlights
- The new Alexa on Fire TV – Getting to what you love has never been easier. Talk naturally to find what to watch fast, manage your smart home, or dive into virtually any topic.
- Speed, redefined – Jump right into what you love with Wi-Fi 6 support and a new quad-core processor. Apps open and load fast and the picture stays smooth.
- Smart. Sized just right. – The Fire TV 2-Series has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 1080p.
- Quick connections – Connect your favorite accessories with two HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
- Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favorite artwork or let you start watching in a snap.
- Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.
- Find it fast. Watch it now. – Easily find what to watch from over 1.8 million movies and TV episodes (subscriptions fees may apply), including over 400,000 episodes of free, ad-supported content.
- Alexa Voice Remote Enhanced – Get to your favorite apps fast with preset buttons, and control your entertainment with one remote.
$209.99
$249.99 (16% Off)
2

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Samsung

SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR, Object Tracking Sound Lite, Knox Security, One UI Tizen, Smart TV

Samsung

$197.99

More Details
Main highlights
- SLIM LOOK WITH 3 BEZEL-LESS DESIGN: An elegant design that minimizes distractions. With a sleek profile and thin bezels, nothing gets in the way between you and your content
- SAMSUNG KNOX SECURITY: Your TV experiences are secured. Samsung Knox Security defends against harmful apps and phishing sites while keeping sensitive data, such as PINs and passwords, secure. It also safeguards your IoT devices connected to your TV.
- Q SYMPHONY: Unlock more robust, nuanced sound. Both TV and soundbar speakers work together as one without muting the TV speakers, enhancing the audio experience. Requires a compatible 2020-2025 Q-Series, S-Series, B750F or B650F soundbar (sold separately). For more information, check soundbar specifications.
- PURCOLOR: Enjoy your favorite shows with vibrant colors that look just like real life. Get a huge spectrum of hues for a rich, lifelike picture quality that enhances every scene.
- ONE UI TIZEN: Stream your favorite movies and shows and access your favorite apps and games on an intuitive smart TV platform, powered by Samsung Tizen OS.
- OBJECT TRACKING SOUND LITE: Feel like you're part of the scene with audio that follows the action on screen. Featuring a virtual top channel, every sound is precisely placed in space, placing you in the heart of the scene.
- MOBILE TO TV WITH SOUND MIRRORING: Cast your phone to the big screen. Watch shows and movies, scroll content, and even take video calls from your TV—no wires or clutter. Just content. *Screen mirroring may vary by mobile app.
- MEGA CONTRAST: Automatically adjusts the brightness and contrast and provides dramatic picture quality by improving the difference between light and dark areas on the screen. Enjoy stunning picture quality and catch every detail, regardless of how dark or bright the scene is.
- HDR: Enjoy great contrast in all your content. High Dynamic Range (HDR) expands the contrast between the lightest and darkest parts of a scene, so you can enjoy a wide spectrum of colors and visual details.
- ENDLESS CONTENT: Access 2,700+ free channels including 400+ Samsung TV Plus premium channels with just your WiFiconnection. Enjoy national and local news, sports, movies, kids’ shows and more -live and on demand. With content frequently added, there’s always something new to discover.
$197.99
3
Best Value
35% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Roku
35% Off

Roku Smart TV 2025 – 40-Inch Select Series, 1080p Full HD TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment

Roku

$149.99

$229.99
(35% Off)

More Details
Main highlights
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. Our intuitive interface makes exploring popular apps—plus free movies, shows, and live TV—as easy as it is fun.
- No-nonsense voice remote: Use your voice to search across thousands of apps, play entertainment, control your streaming, and more.
- Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
- How sound should sound: Not all TV speakers are created equal. Roku Select Series TVs are designed for clear speech and louder sound so you can catch every word.
- Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
- Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
- Bright, clear picture: Bring entertainment to life on our 40” flat screen TV with bright 1080p Full HD—perfect for bedrooms, kitchens, and beyond. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Bluetooth Headphone Mode: Listen to your entertainment with your favorite wireless headphones so you don’t wake the house.
- A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
- A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
$149.99
$229.99 (35% Off)
4

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Hisense

Hisense 40-Inch Class A4 Series FHD 1080p Smart Roku TV with Alexa Compatibility (40A4NR) - Dolby Audio, Slim Bezel Design, Google Assistant

Hisense

$159.99

More Details
Main highlights
- SLIM BEZEL DESIGN: Take advantage of a more viewable screen area and our slim, gorgeous bezel design
- SIMPLE REMOTE: Make changing the channels a breeze. The no-nonsense remote gives you one-touch access to all the top streaming channels
- ROKU TV: Hisense Roku TV makes it easy to watch what you love with built-in streaming. Enjoy endless free, live and trending TV with all the most popular apps and new features added automatically. Available in lots of sizes, there’s a Hisense Roku TV for everyone and every room
- GOOGLE ASSISTANT & ALEXA COMPATIBLE: Gain access to all the latest programming and control your TV with the Google Assistant or Alexa that you already own. With the touch of your remote, Roku mobile app or sound of your own voice, turn on and off your TV, change the channels and more
- Full HD RESOLUTION: When a 1080p High-Definition LCD screen meets a Full Array LED backlight, it creates an even sharper, brighter picture
- DOLBY AUDIO: Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail and realistic surround sound to make what you’re watching even better
$159.99
5

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Westinghouse

Westinghouse 40-inch Smart TV, FHD 1080P Xumo TV w/Voice Remote, Flat Screen Television w/Dolby Atmos, Bluetooth, Apple AirPlay, Wi-Fi & Mobile Connectivity

Westinghouse

$169.99

More Details
Main highlights
- Universal search and voice search - Instantly discover what to watch across all your favorite streaming apps with powerful universal search. Say goodbye to app-hopping — use the included voice remote to search by title, genre, actor, or keyword. Just speak into the remote and find your next watch faster without typing or navigating through multiple menus.
- More ways to play and connect - Stream or mirror content directly from your iPhone, iPad, or Mac with Apple AirPlay. Enjoy music, view photos, or surf the web on the big screen with ease. Built-in WiFi allows you to connect to the internet wirelessly — no need for a hardwired connection or external service box. Plus, built-in Bluetooth lets you wirelessly pair soundbars, headphones, or speakers for immersive, high-quality audio—no messy cables or setup required.
- Full HD 1080p TV Xumo TV – Enjoy stunning picture quality with this 40-inch flat screen smart TV featuring Full High Definition 1080p resolution (1920 x 1080). With over 2 million pixels and a 16:9 widescreen aspect ratio, you get sharp, detailed images for streaming, gaming, and live TV. Powered by Xumo TV OS for easy access to your favorite apps and content—all in one place.
- Endless entertainment - Stream easy with instant access to top apps like Netflix, Prime Video, Disney+, Apple TV+, Hulu, HBO MAX, ESPN+, YouTube TV, and more — all in one place. The Xumo Play app features 350+ free live channels and 70,000+ on-demand movies and shows across sports, news, entertainment, and more. No subscriptions or downloads required — just launch and start streaming.
- Connectivity is King – Packed with 3 x HDMI, 1 x USB input, 1 x Composite Video, 1 x Optical Digital Audio inputs for maximum flexibility. A full array of inputs to connect your cable box, game console, streaming stick, sound bar, DVD/Blu-ray player or a digital antenna for local channels.
$169.99

Best smart televisions on 40 inch flat screens - January 2026

Amazon Fire TV 40" 2-Series (newest model), HD smart TV with Alexa Voice Remote Enhanced, fast streaming, Dolby Audio, Ambient Experience, free and live TV

SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR, Object Tracking Sound Lite, Knox Security, One UI Tizen, Smart TV

Roku Smart TV 2025 – 40-Inch Select Series, 1080p Full HD TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment

Hisense 40-Inch Class A4 Series FHD 1080p Smart Roku TV with Alexa Compatibility (40A4NR) - Dolby Audio, Slim Bezel Design, Google Assistant

Westinghouse 40-inch Smart TV, FHD 1080P Xumo TV w/Voice Remote, Flat Screen Television w/Dolby Atmos, Bluetooth, Apple AirPlay, Wi-Fi & Mobile Connectivity

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