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Best selling shampoos - Holiday Sale 2025

Last Updated - December 14, 2025

1
Best Choice

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Nutrafol

Nutrafol Shampoo, Cleanse and Hydrate Hair and Scalp, Improves Hair Volume, Strength and Texture, Physician-formulated for Thinning Hair, Color Safe, Sulfate Free - 8.1 Fl Oz Bottle

Picked by 349 people in the last week

Nutrafol

$44.00

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Main highlights
- RESULTS IN 2 WEEKS: In a clinical study, 100% of users saw an improvement in scalp dryness and flakiness immediately and 100% had a reduction in sebum after 1 use (1); customers reported stronger-feeling, healthier-looking hair, and more voluminous hair
- EFFECTIVE AND HYDRATING: Nutrafol shampoo is infused with Australian Wildberry Extracts blended with a fermented humectant; leaves the scalp hydrated and hair feeling soft
- DAILY CLEANSING SHAMPOO: One (1) 8.1 fl oz bottle of Nutrafol Root Purifier Shampoo is physician-formulated to hydrate the scalp for more voluminous, stronger-feeling hair (1); citrus scented shampoo
- COLOR-SAFE FOR WOMEN WITH THINNING HAIR: Hydrating shampoo formulated without sulfates and deeply cleanses and reduces excess oil without stripping the scalp
- CERTIFIED MICROBIOME-FRIENDLY: Nutrafol Root Purifier is among the few products to be certified microbiome-friendly by MyMicrobiome; the certification process was developed to ensure that products do not disturb the balance of the scalp and preserve the diversity of the scalp microbiome
- CAUTION: For adults only; for topical use only; do not ingest; avoid eye contact; please consult your doctor if irritation occurs; keep out of reach of children
$44.00
2

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

OUAI

OUAI Detox Shampoo - Clarifying Shampoo for Build Up, Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care (10 oz)

OUAI

$34.00

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Main highlights
- Time to Detox - This cleansing shampoo uses chelating agents to help remove heavy metals, minerals, and chlorine found in hard water, which can cause color fading to the hair while apple cider vinegar exfoliates, removing flakes and build-up to restore volume, bounce, and shine.
- OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.
- Made For Effortless Routines - All OUAI hair care products including this sulfate-free shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.
- Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. Wet your hair, lather up with ACV shampoo and rinse clean. Follow with any OUAI conditioner to soften your squeaky clean strands.
- Apple Cider Vinegar Shampoo for Itchy Scalp and Product Build Up - Finally, a Detox that doesn’t suck. Get rid of product and hard water buildup, dirt and oil with this 1-2x week clarifying shampoo. Here's your fresh start, see you next week.
$34.00
3
Best Value
18% Off

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

CeraVe
18% Off

CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz

CeraVe

$8.97

$10.99
(18% Off)

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- [ PH BALANCED SHAMPOO] Effectively removes buildup while leaving hair 10X smoother & 5X more hydrated with just one wash**.
- [ HYDRATING FORMULA ] Infused with ceramides, niacinamide, and hyaluronic acid, it cleanses without disrupting scalp's moisture barrier leaving scalp & hair feeling hydrated for up to 72 hours*.
- [ GENTLE SHAMPOO FOR SENSITIVE SCALP ] Free from sulfates, MIT, dyes, parabens, and fragrances, this cleansing shampoo is allergy-tested and suitable for sensitive scalp.
- [ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Gentle Hydrating Shampoo is designed to cleanse hair gently without disrupting the scalp's natural barrier. Fragrance Free Shampoo & Paraben Free Shampoo.
- [ ALL HAIR TYPES ] Suitable for all hair types, curl patterns, and color-treated hair, it ensures effective cleansing and care. Shampoo for men and women.
$8.97
$10.99 (18% Off)
4

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

OGX

OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz

OGX

$14.98

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Main highlights
- VOLUMIZING HAIR CARE ROUTINE: Scents of bergamot, jasmine & vanilla leave your hair smelling irresistible & leaves hair healthy in one wash. For best results, use this full hair shampoo with the entire OGX Biotin & Collagen hair care collection
- VOLUME & TEXTURE: The 13-fluid ounce bottle of OGX Thick & Full + Biotin & Collagen Volumizing Shampoo with a nutrient-infused formula to give your hair 72+ hours of volume & body & healthy hair in just one wash
- REPAIR DAMAGE: From the #1 Hair Repair Brand,* the nutrient-infused formula designed for volume & texture contains vitamin B7 biotin to help strengthen hair & maintain growth along with collagen, a building block of healthy hair
- POWERED BY SCIENCE: LipiPro Shield (TM) Technology gives 2x more protein & lipid protection** & supports hair’s protein & lipid barrier for your heathiest, most resilient hair. It’s formulated without sulfated surfactants, parabens, phthalates, microplastic & dye
- HEALTHY HAIR IN JUST 1 WASH: Our new & improved formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage. It gives you healthy hair in 1 wash & protects hair against damage by strengthening your strands
$14.98
5

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Avalon Organics

Avalon Organics Biotin Shampoo - Therapy B-Complex Thickening Shampoo for an Energized Scalp & Fuller, Thicker-Looking Hair, 14 Fl Oz

Avalon Organics

$11.47

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Main highlights
- THOUGHTFULLY MADE: Our blend of biotin, saw palmetto, and quinoa protein creates a shampoo that promotes vitality and helps your hair thrive
- FORMULATED WITHOUT: This shampoo is packaged in a 100% recycled bottle and is formulated without parabens, sodium laureth sulfate, synthetic colors, or synthetic fragrances
- EWG VERIFIED: The Environmental Working Group VERIFIED mark on a product confirms it's free from EWG's chemicals of concern and meets the EWG’s strictest standards for your wellbeing
- CERTIFICATIONS: All our products are cruelty-free and Leaping Bunny Certified, providing assurance of no animal testing. This shampoo is NSF Certified as a personal care product containing organic ingredients
- BODY BUILDING: Designed as a shampoo for thinning hair, this shampoo adds body to fine or thinning strands
$11.47

Best selling shampoos - Holiday Sale 2025

Nutrafol Shampoo, Cleanse and Hydrate Hair and Scalp, Improves Hair Volume, Strength and Texture, Physician-formulated for Thinning Hair, Color Safe, Sulfate Free - 8.1 Fl Oz Bottle

OUAI Detox Shampoo - Clarifying Shampoo for Build Up, Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care (10 oz)

CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz

OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz

Avalon Organics Biotin Shampoo - Therapy B-Complex Thickening Shampoo for an Energized Scalp & Fuller, Thicker-Looking Hair, 14 Fl Oz

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