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Best popular makeup brands - April 2026

Last Updated - April 3, 2026

1
Best Choice

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Milk Makeup

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 1.52 oz

Milk Makeup

$38.00

More Details
Main highlights
- Skincare-Infused Primer: Hyaluronic Acid + Niacinamide boost hydration to visibly smooth skin, Blue Agave Extract grips makeup to prevent fading, and Aloe Water + Hemp Seed Extract lock in moisture for a dewy finish
- Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters
- How to Use: Blend 1-2 pumps of primer onto clean skin, allowing the formula to activate for 1 minute before applying makeup
- Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
- 12-Hour Grip, All-Day Hydration: This 13x award-winning, moisture-rich makeup primer hydrates and locks in your look for up to 12 hours, ensuring makeup stays smooth and crease-free all day long; silicone-free and suitable for all skin types, the clear gel formula provides a dewy finish for a glassy, hydrated look
$38.00
2
Best Value

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Milk Makeup

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 1.52 oz

Milk Makeup

$36.10

$38.00
(5% Off)

More Details
Main highlights
- Skincare-Infused Primer: Hyaluronic Acid + Niacinamide boost hydration to visibly smooth skin, Blue Agave Extract grips makeup to prevent fading, and Aloe Water + Hemp Seed Extract lock in moisture for a dewy finish
- Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters
- How to Use: Blend 1-2 pumps of primer onto clean skin, allowing the formula to activate for 1 minute before applying makeup
- Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
- 12-Hour Grip, All-Day Hydration: This 13x award-winning, moisture-rich makeup primer hydrates and locks in your look for up to 12 hours, ensuring makeup stays smooth and crease-free all day long; silicone-free and suitable for all skin types, the clear gel formula provides a dewy finish for a glassy, hydrated look
$36.10
$38.00 (5% Off)
3

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Milk Makeup

Milk Makeup Hydro Grip Set + Refresh Spray with Hyaluronic Acid – Sets Makeup + Hydrates Skin for Up to 12 Hours – Long-Lasting, Alcohol-Free Facial Mist for Dewy, Radiant Skin – 1.69 oz

Milk Makeup

$24.00

More Details
Main highlights
- Skincare-Infused Setting Spray: Blue Agave Extract forms an invisible layer to grip makeup, Hyaluronic Acid and Niacinamide boost hydration, and Hemp Seed Oil locks in moisture
- Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters
- How to Use: Shake to mix and activate formula; close mouth + eyes, then hold bottle 8-10 inches away from face and spritz twice for an even distribution onto skin; reapply throughout the day as needed
- Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
- 12-Hour Hold, Hydrating Mist: This award-winning setting spray is clinically proven to lock in your makeup for up to 12 hours; suitable for all skin types and alcohol- + fragrance-free, the hydrating, non-sticky face mist can be worn as a finishing spray on clean skin, after makeup application or for a quick refresh throughout the day
$24.00
4

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Milk Makeup

Milk Makeup Hydro Grip Set + Refresh Spray with Hyaluronic Acid – Sets Makeup + Hydrates Skin for Up to 12 Hours – Long-Lasting, Alcohol-Free Facial Mist for Dewy, Radiant Skin – 1.69 oz

Milk Makeup

$22.80

$24.00
(5% Off)

More Details
Main highlights
- Skincare-Infused Setting Spray: Blue Agave Extract forms an invisible layer to grip makeup, Hyaluronic Acid and Niacinamide boost hydration, and Hemp Seed Oil locks in moisture
- Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters
- How to Use: Shake to mix and activate formula; close mouth + eyes, then hold bottle 8-10 inches away from face and spritz twice for an even distribution onto skin; reapply throughout the day as needed
- Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
- 12-Hour Hold, Hydrating Mist: This award-winning setting spray is clinically proven to lock in your makeup for up to 12 hours; suitable for all skin types and alcohol- + fragrance-free, the hydrating, non-sticky face mist can be worn as a finishing spray on clean skin, after makeup application or for a quick refresh throughout the day
$22.80
$24.00 (5% Off)
5

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Power Grip Primer Jumbo, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 2.5 oz

e.l.f.

$25.00

More Details
Main highlights
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores).
$25.00

Best popular makeup brands - April 2026

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 1.52 oz

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 1.52 oz

Milk Makeup Hydro Grip Set + Refresh Spray with Hyaluronic Acid – Sets Makeup + Hydrates Skin for Up to 12 Hours – Long-Lasting, Alcohol-Free Facial Mist for Dewy, Radiant Skin – 1.69 oz

Milk Makeup Hydro Grip Set + Refresh Spray with Hyaluronic Acid – Sets Makeup + Hydrates Skin for Up to 12 Hours – Long-Lasting, Alcohol-Free Facial Mist for Dewy, Radiant Skin – 1.69 oz

e.l.f. Power Grip Primer Jumbo, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 2.5 oz

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