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Best popular makeup brands - May 2026

Last Updated - May 30, 2026

1
Best Choice

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

ILIA

ILIA - Limitless Lash Mascara | Lengthen, Lift, Separate | 12-HR Wear | Flake + Smudge-Resistant | Conditioning Ingredients | Safe for Sensitive Eyes, Clean, Cruelty-Free (After Midnight | Soft black)

ILIA

$29.00

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Main highlights
- WHY WE LOVE IT: Unique dual-sided wand works like a brush and lash comb in one. Available in soft black and rich brown shades for any moment, mood, or makeup look. It removes easily with warm water, no scrubbing or tugging needed
- WHAT IT IS: An award-winning mascara that lengthens and lifts with 12-hour wear. It’s safe for sensitive eyes and resists clumping, flaking, and smudging
- THOUGHTFULLY FORMULATED: Cruelty-free. Safe for sensitive eyes and contact lens wearers. Ophthalmologist-tested. Clean ingredients. Formulated without fragrance, gluten, silicone, or talc
- SHADE: After Midnight | Soft black
- KEY INGREDIENTS: Powered by lash care ingredients like Arginine and Biotin that help support and reinforce lashes
$29.00
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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

LANEIGE

LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring, Smoothing Finish & Travel-Friendly, No Spill Packaging

LANEIGE

$25.00

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Main highlights
- The viral, ultra-fine K-beauty powder to control the shine, but keep the glow. Formulated with a blend of 3 powders and Blue Hyaluronic Acid for a smooth, semi-matte finish & no dry feel.
- Suggested Use: Apply using the velvet puff to take down shiny spots & set makeup for a shine-free, matte finish.
- Benefits: This Korean skincare-infused powder helps absorb oil, blur, & smooth with no dry feel.
$25.00
3
Best Value

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Halo Glow Liquid Filter, Complexion Booster For A Glowing, Soft-Focus Look, Infused With Hyaluronic Acid, Vegan & Cruelty-Free, 3 Light/Medium

e.l.f.

$14.00

$15.00
(7% Off)

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Main highlights
- VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
- MULTI-USE: Wear on its own, under, or over makeup, mix in with your favorite foundation for a fresh, dewy finish, or use as a highlighter to illuminate the high points of your face. Available in 12 shades that work beautifully across all skin tones.
- INNOVATIVE COMPLEXION BOOSTER: Achieve a flawless glow with the only filter you’ll ever need. This makeup-skincare hybrid works to enhance the overall look of your skin for a glowing, dewy complexion.
- INFUSED WITH HYALURONIC ACID: Made with Hyaluronic Acid, which hydrates skin, Squalane, which moisturizes skin, and Finely Milled Powders, which blurs lines and pores for a smoother, soft-focus look.
- CREATES A RADIANT COMPLEXION: The e.l.f. Halo Glow Liquid Filter creates a healthy-looking, more radiant complexion.
$14.00
$15.00 (7% Off)
4

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Milk Makeup

Milk Makeup Hydro Grip Set + Refresh Spray with Hyaluronic Acid – Sets Makeup + Hydrates Skin for Up to 12 Hours – Long-Lasting, Alcohol-Free Facial Mist for Dewy, Radiant Skin – 1.69 oz

Milk Makeup

$24.00

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Main highlights
- Skincare-Infused Setting Spray: Blue Agave Extract forms an invisible layer to grip makeup, Hyaluronic Acid and Niacinamide boost hydration, and Hemp Seed Oil locks in moisture
- Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters
- How to Use: Shake to mix and activate formula; close mouth + eyes, then hold bottle 8-10 inches away from face and spritz twice for an even distribution onto skin; reapply throughout the day as needed
- Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
- 12-Hour Hold, Hydrating Mist: This award-winning setting spray is clinically proven to lock in your makeup for up to 12 hours; suitable for all skin types and alcohol- + fragrance-free, the hydrating, non-sticky face mist can be worn as a finishing spray on clean skin, after makeup application or for a quick refresh throughout the day
$24.00
5

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

URBAN DECAY

Urban Decay 24/7 Moondust Glitter Eyeshadow Single - Sparkly Eye Glitter Makeup, Long-lasting, Highly Reflective Shimmer, Eye Shadow Topper, Space Cowboy (Champagne Gold Silver Sparkle) - 0.06 oz

URBAN DECAY

$25.00

More Details
Main highlights
- YOUR ROUTINE: Apply Face Bond Waterproof Foundation, then prep eyelids with our iconic Primer Potion. Define eyes with 24/7 Glide-On Eyeliner. Add a pop of color to your look with Moondust Glitter Eyeshadow in shade Space Cowboy for the wet-shimmery look perfect for any Summer day. Then use All Nighter Setting Spray to lock it all in
- VIRAL SHADE “SPACE COWBOY”: Try our most popular & best-selling shade "Space Cowboy" (champagne gold with silver sparkle) plus versatile color options to add dimension, glimmer, and sparkle for any look, from soft glow to bold glam. Perfect to add luminosity & highlight to bridal makeup looks
- SPARKLY EYESHADOW FINISH: Experience intense sparkle with this high-impact glittery eyeshadow single. Buildable intensity and a smooth, wet-look finish that lasts up to 16 hours. Perfect for long-lasting brilliance and silky, effortless application
- MICRO-FINE GLITTER: Features micro-fine glitter for an ultra-refined, chunk-free sparkle. Experience a unique, elevated glitter eyeshadow that feels soft and smooth on the lids, and gives off a wet-like finish
- COMPLETE EYE LOOK: Pair with Urban Decay Eyeshadow Primer Potion for vibrant, crease-proof color all day. Mix with primer for cream eyeshadow or liner for customizable shimmer and sparkle plus intense wear. Pair it with Urban Decay Eyeshadow Primer Potion and All Nighter Setting Spray to intensify the colored shadow for all day wear
- APPLICATION TIPS: Use alone or as a topper; perfect with a tapered brush. Can be applied wet or dry—spray brush with setting spray for a foil effect. Doubles as an eye or face highlighter for cheekbones and décolletage
$25.00

Best popular makeup brands - May 2026

ILIA - Limitless Lash Mascara | Lengthen, Lift, Separate | 12-HR Wear | Flake + Smudge-Resistant | Conditioning Ingredients | Safe for Sensitive Eyes, Clean, Cruelty-Free (After Midnight | Soft black)

LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring, Smoothing Finish & Travel-Friendly, No Spill Packaging

e.l.f. Halo Glow Liquid Filter, Complexion Booster For A Glowing, Soft-Focus Look, Infused With Hyaluronic Acid, Vegan & Cruelty-Free, 3 Light/Medium

Milk Makeup Hydro Grip Set + Refresh Spray with Hyaluronic Acid – Sets Makeup + Hydrates Skin for Up to 12 Hours – Long-Lasting, Alcohol-Free Facial Mist for Dewy, Radiant Skin – 1.69 oz

Urban Decay 24/7 Moondust Glitter Eyeshadow Single - Sparkly Eye Glitter Makeup, Long-lasting, Highly Reflective Shimmer, Eye Shadow Topper, Space Cowboy (Champagne Gold Silver Sparkle) - 0.06 oz

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